Assignment 2: Applying Capital Budgeting

For your final discussion assignment, respond to the following questions.

Is it realistic to assume that the economic concept of operating at the point where marginal revenue and marginal cost are equal can be applied to real-world strategic planning while at the same time marrying this concept to the capital budgeting process? If so, how can that be done? If the concept is applied, how confident should we be that the firm will achieve the point where marginal cost and marginal revenue are equal?

Your initial response should be two or three paragraphs in length. After you have posted your initial response, read all of your classmates' responses and comment on at least two other postings.

Write your response as a one-page memo.  Post your memo in the discussion forum and solicit feedback from your classmates.

• need 2 Comment on how your classmates would address differing views.

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Assignment 2: Discussion—Distribution Strategies

Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

• Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.
• What, if any, practices of corporate social responsibility (CSR) do they exhibit? Is there a factor of showing it in any online marketing strategy?

• Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuationDo the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.
• need 2 Comment on how your classmates would address differing views.