Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 246 Weeks Ago, 3 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Purpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan that the student is preparing for the Final Marketing Plan of week 6.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word.
This document should address:
1 - 5 elements from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (listed below). Mandatory are Item #1, Item #4 (numerical demographics), and Item #3; the two additional choices are the student's choice.
The five elements you select should only come from the options provided below. You must include a numerical measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.Â
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.Â
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