Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 248 Weeks Ago, 6 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
  PLEASE ANALYZE THE 6 QUESTIONS WITH A WORD RESPONSE OF 150WD COUNT  DUE 4/12/2017
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Consider the following as you read:Â
Marketing Management, Ch. 21: Managing Digital Communications: Online, Social Media, and Mobile
Consider the following as you read:Â
The Role of Digital Channels in Industrial Marketing Communications
Read "The Role of Digital Channels in Industrial Marketing communications" located in the Week 5 Electronic Reserve Readings.
Advertising and Promotion Discussion
Communication strategy
Communication strategy
Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is it important to evaluate communications and sales effects?
Direct and Interactive Marketing Discussion
Branding and loyalty
Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? How does direct marketing or interactive marketing build a product brand? How could it influence customer loyalty?
Public Relations Discussion
PR Crisis
Think of a recent situation where a company faced negative publicity. Â How did the firm handle it? Â Was this an effective method? Â What would you recommend they could have done differently?
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