Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 249 Weeks Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Assignment 2: Required Assignment 2—Literature Review
In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Â
Scenario/Background:
You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product.
Directions:
Write a 7–10-page report in Word format. Utilize at least seven scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Apply APA standards to citation of sources.
Required Assignment Grading Criteria and Rubric:
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