Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 5 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 04 Aug 2017 My Price 13.00

Assignment 2: Advertising and Experience Design Strategies

Assignment 2: Advertising and Experience Design Strategies

In this assignment, you will analyze and assess advertising and experience design strategies. You will then evaluate and compare the strategies of two similar products from competing companies.

Background:

An area that marketing executives must manage is integrated marketing communications (IMC), which includes social media, experience design, and advertising. Communications decisions have changed over the past decade due to the Internet and other technological advances. Developing an IMC program involves setting appropriate goals, deciding on the appropriate message and tone, and selecting media. It also involves developing a media plan, setting a budget, and evaluating or measuring the effectiveness of the IMC plan. 

Directions:

  • Use the University online library resources to identify five peer-reviewed academic articles related to social media, advertising, and experience design strategies.
  • Examine the IMC strategy for a current product. Include pictures and advertisements or links to advertisements if possible.
  • Identify the strengths and weaknesses within the strategy.
  • Examine what effect IMC strategies have on marketing management.
  • Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another.

Write a 4–6-page report in Word format. Utilize at least five scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Apply APA standards to citation of sources.

Grading Criteria:

Answers

Dr Nick
(4)
Status NEW Posted 04 Aug 2017 01:08 PM My Price 13.00

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