Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 241 Weeks Ago, 6 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
PLEASE ANALYZE THE 6 QUESTIONS HIUGHLIGHTED WITH 150 WORD COUNT
Marketing Management, Ch. 16: Developing Pricing Strategies and Programs
Consider the following as you read:Â
Marketing Management, Ch. 17: Designing and Managing Integrated Marketing Channels
Consider the following as you read:Â
Marketing Management, Ch. 18: Managing Retailing, Wholesaling, and Logistics
Consider the following as you read:Â
Pricing Methods Discussion
Pricing
Think about the pricing methods described in the chapter--markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions?
Channel Strategy Discussion
Channel image
Some marketers feel that the image of the particular channel in which they sell their products does not matter--all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images--such as those of a retail store--can be critical and must be consistent with the image of the product.
Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image
Franchise Discussion
Franchise
You have $250,000 to start a company, and you’re considering purchasing a franchise business. What are some of the advantages and disadvantages of franchise ownership?
----------- He-----------llo----------- Si-----------r/M-----------ada-----------m -----------Tha-----------nk -----------you----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e o-----------n c-----------hat----------- I -----------amÂ----------- on-----------lin-----------e o-----------r i-----------nbo-----------x m-----------e a----------- me-----------ssa-----------ge -----------I w-----------ill-----------