Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 247 Weeks Ago, 2 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 04 Aug 2017 My Price 13.00

The company that needs to be used is Coca Cola company

The company that needs to be used is                 Coca Cola company

Marketing Plan

This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the  Online Library, you will research the various elements of the marketing plan as it

relates to this company.InUnit VI you will provide a comprehensive discussion of the promotion strategies of your company.

Promotion

This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by your company. From there, review the promotional mix,this should include a

preliminary discussion of the importance of IMC to your company. Promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.

Competitive Advantage

Competitive advantage is an important goal of every company,so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion

(product, price and place are discussed in other sections).

Once you have stated your position, remember to include your rationale.

Submission should be a minimum of two pages in length, double-spaced with a

reference page and title page.References should include atleast one additional

,credible reference beyond the textbook. All sources used must be

referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider

Promotion and Competitive Advantage in Promotion).

Answers

Dr Nick
(3)
Status NEW Posted 04 Aug 2017 02:08 PM My Price 13.00

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