Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 248 Weeks Ago, 4 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
In this unit, you will become the marketing expert of a select healthcare system. By the end
of this unit, you will be able to proficiently ela
borate how healthcare marketing principles
and theories can maximize effectiveness of a specific healthcare system.
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
●
Acute care
●
Ambulatory care
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Assisted living
●
Continuing care retirement community
●
Critical access hospital
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Dialysis care
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Home health care
●
Hospice care
●
Long
-term care
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Memory care
●
Palliative care
●
Pediatric care
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Primary care
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Short-term care (e.g. post-surgery therapy)
●
Surgical care
●
Veterans
Administration
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Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your unit 2 assignment.
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Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)
●
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
●
Research a real
-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
●
Report your findings by using one (1) of the methods below:
○
4-5 page fact sheet for the general community.
○
Letter to the CEO of your selected healthcare system.
○
Infographic
○
Power
Point presentation for a Board of Directors (10
-12 slides; speaker notes as needed to support assertions).
○
5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com)
●
The use of first person is permitted for this assignment. APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
●
Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
----------- He-----------llo----------- Si-----------r/M-----------ada-----------m -----------Tha-----------nk -----------you----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e o-----------n c-----------hat----------- I -----------am-----------on-----------lin-----------e o-----------r i-----------nbo-----------x m-----------e a----------- me-----------ssa-----------ge -----------I w-----------ill-----------