Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 245 Weeks Ago, 6 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 04 Aug 2017 My Price 11.00

the text book, etc.

Marketing Test 3

PLEASE READ CAREFULLY:  Each answer should be about a paragraph long (100 words for each).  Do not copy your answers from the web, the text book, etc.  In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS.  Any two papers submitted with word-for-word answers will both be scored as zero points.

Total 500 words for all five essays (100 words each)

Need this by 5th (Wednesday)

1.- From our class discussions on pricing (Chapters 10 and 11), explain the importance of Long Run Average Cost (LRAC), and the importance of the reservation price of the segment that values the product the most, when a firm is setting long term prices.

2.- Explain the need to have a product that is difficult to copy, when embarking upon a market skimming strategy.

3.- Explain the terms, “cost-based pricing” and “value-based pricing.”  Relate them to the selling concept and the marketing concept.

4.-  Explain why Rolls Royce doesn’t sell their cars in a lot more dealerships, like Ford and Chrysler do.

5.- Explain why airlines sell stand-by tickets for so much less than the price of regular tickets.

Answers

Dr Nick
(3)
Status NEW Posted 04 Aug 2017 02:08 PM My Price 11.00

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