You might pretend you are the CEO of a company that is in the news because it is faltering or expanding. You could also rely completely on your own imagination. Have you always had a great idea for a business or a product? Now is your chance to outline a business development plan or to pretend your product is already a reality and develop a marketing plan for it.

 

Marketing Plan Criteria

 

Here are some questions to ask in evaluating a marketing plan.

 

    Is the plan simple and succinct?  Is it easy to understand and act on? Does it communicate its content clearly and practically? Is it not unnecessarily long?

 

    Is the plan complete?  Does it include all the necessary elements? Does it have the right breadth and depth? Achieving the right balance between completeness and lots of detail and simplicity and clear focus is often the key to a well-constructed marketing plan.

 

    Is the plan specific?  Are its objectives concrete and measurable? Does it provide a clear course of action? Does it include specific activities, each with specific dates of completion, specific persons responsible, and specific budgets?

 

    Is the plan realistic?  Are the sales goals, expense budgets, and milestone dates realistic? Has a frank and honest self-critique been conducted to raise possible concerns and objections?

 

 

 

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Status NEW Posted 07 Aug 2017 07:08 AM My Price 10.00

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