1) Any company in crisis could be helped using the white paper strategy. BP could have used
white papers the help with PR and provide information to the local. They could have also had
environmental tips, such as how to help an animal covered in oil. In an article from Guardian
(Pugsley, 2013) “61% of B2B companies” use white papers. They are a quick, cheap and
effective way to get information out. 2) I think the biggest drawback is that they are paper and have to be handled. We are more and
more in a digital age. People read most things in an electronic form rather than paper. Another
issue could come from a rival. They could easily create phony white papers with bad/false
information to deceive a target or divert the intended message Works Cited Pugsley, J. (2013, December 6). How to use white papers to sell to businesses. Retrieved from
Guardian: https://www.theguardian.com/small-business-network/2013/dec/06/how-to-use-whitepapers-sell-to-business
Post 2
How might this organization’s white paper strategy and tactics be applied to other organizations
or companies? White paper organization is responsible for a number of topics that is significant to women who
is in need of help to become more aware concerning issues women are facing today. White paper
is a service-oriented group of people responsible for the company’s communications strategy, all
external communications, media relations, advertising, executive communications on these issue.
Other organizations can identify that White papers can assist by a way of being a presenter to a
larger marketing campaign. Another tactic could be applied to other organizations is their
dedication and accountability that they have to their company. Other companies can see how
committed they are to improving their company performance despite the fact of the challenges that they are going through. Other organizations can look at white paper and make the decision to
continue to promote and improve their company through creativeness. What are some of the possible drawbacks to using white papers in an attempt to influence
people? Some of the draw backs of white paper is limited resources there are lots of ways to raise
awareness through social media. If White paper wants to grow their business, they would need to
make being the center of attention their number one priority. If White paper find a better way get
people’s attention, and generate awareness, they would have a chance at earning business and
advancing their business. Another drawback would be using up a lot of resources in research.
.Every year new white paper is added and updated and it is free of charge. Maybe it is time to
make a change because change is good and technology to me changes every day.

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