please complete section 12 which is the entire cost plan. Please make sure that both sections under section 12 are completed which is the cost plan by phase and the cost plan by resource.

2      Background and Statement of Need

You scream, I scream, we all scream for Ice Cream! The proposed project envisions setting up of an Ice Cream unit in the University. Ice Cream is one of the delightful and delectable foods, extremely famous around the world, and is enjoyed by people of all ages. A sweet scent, alluring look, variety of flavors, as well as many more qualities attract and have created interest in the students and faculty at the Marymount University. Increase in population, quick changing way of life, expanding rate of teenagers in population in all the states will come about an acceptable development in the current business sector. Ice Cream finds round the year business and is expended in all class of individuals as promptly accessible hygienic food for all ages. Ice Cream is consumed more in colleges and urban zones.

3      Project Goals

To quickly build brand awareness and be the number 1 seller of ice cream on campus

Create a brand identity that will be used to identify the business’ ice cream on campus. This will be done by reaching out the consumers and informing them about our business and the products that it offers.

Interact with the consumer to establish a strong relationship with them and market the company’s ice cream brand. This will be done through marketing communication such as social media and traditional media. The company will develop social media platforms such as Facebook, website, Twitter and Pinterest to inform our market about our brand.

Establish a marketing strategy that will be used in building good reputation and public relation branding for the enterprise. A marketing team will be established that will be tasked with finding a gap in the market to be exploited by the company.

 

To build solid relationships with suppliers and business partners in order to maximize profitability for all parties involved.

Develop a cost effective operation system that will help in strengthening the relationship with the stakeholders. This will be done by establishing the resources of the company and then comparing them to the needs of the market and of the business.

Minimize the cost of production and maximize profitability by establishing sustainability programs for the business. Suppliers will be provided with resources for supplying to enhance low cost of production. Strategies for production will be created and implemented to allow effective production processs.

Increase our supplying channels and investment. This will be successful by motivating the current suppliers to explore their areas and provide the company with resources at low costs. The business partners will be motivated by increase of the market share and encourage them to invest more in our business.

Creating enjoyable moments for our customers by offering them tasteful, high quality natural products

Increase the market share for the business by attracting potential consumers

Increase the profitability margin of the company by increasing the sales turnover through establishing efficient marketing and sales strategies

Increase the number of consumers by ensuring that the current ones are loyal and keep using our products and luring new ones. This will be done by providing quality products to them and using different marketing communication strategies to allow interaction with them.

4      Project Objectives

To quickly build brand awareness and be the number 1 seller of ice cream on campus

4.1.1               To gain visibility for the brand on the campus

< details of Goal 1, Objective 1 >

4.1.2               To create a marketing plan and outline that is streamlined and focused

< details of Goal 1, Objective 2 >

4.1.3               To maximize sales to a level that allows the brand to garner a loyal

< details of Goal 1, Objective 3 >

To build solid relationships with suppliers and business partners in order to maximize profitability for all parties involved.

4.1.4               To establish solid business connections that make the company stable

< details of Goal 2, Objective 1 >

4.1.5               To ensure that in the industry there is respect for the business practices of the company

< details of Goal 2, Objective 2 >

4.1.6               To ensure that there is mutual respect for the company in the industry so that the accomodations can be made should they be needed

< details of Goal 2, Objective 3 >

< details of Goal 1, Objective 3 >

Creating enjoyable moments for our customers by offering them tasteful, high quality natural products

4.1.7               To ensure that clients become brand loyal

< details of Goal 3, Objective 1 >

4.1.8               To ensure that the loyal customers act as representatives of th company and entice more people to become customers through recommendations

< details of Goal 3, Objective 2 >

4.1.9               To create a unique experience that is unrivaled in the existing market

< details of Goal 3, Objective 3 >

 

 

5      Project Approach

To quickly build brand awareness and be the number 1 seller of ice cream on campus.

5.1.1               To gain visibility for the brand on the campus.

5.1.1.1                    Marketing

Market to the students directly

5.1.1.2                    Campus Groups

Utlize campus groups to reach out to a variety of students

5.1.1.3                    Branding

Ensure that the branding is vibrant and eye catching in its color choices

 

5.1.2               To create a marketing plan and outline that is streamlined and focused.

5.1.2.1                    Market Research

Conduct basic market research to assess the best direction for the marketing plan.

5.1.2.2                    Outsourcing

 

Consider outsourcing the plan making to streamline the process as much as possible.

5.1.2.3                    Create Alternative Plans

Utilize a combination of the research to create alternative plans for the best marketing approach overall.

5.1.3               To maximize sales to a level that allows the brand to garner a loyal following.

5.1.3.1                    Opening Day

Offer opening day specials to pull in a strong start.

5.1.3.2                    Card Programs

Offer loyalty programs to draw return customers.

5.1.3.3                    Social Media

Have a strong social media presence to constantly keep attention on new offerings.

To build solid relationships with suppliers and business partners in order to maximize profitability for all parties involved.

 

5.1.4               To establish solid business connections that make the company stable.

5.1.4.1                    Reach out to Investors

Reach out to potential investors and interested parties as early on as possible in the company’s lifespan.

5.1.4.2                    Standing Contracts

Offer potential standing order contracts with those businesses that a close relationship is desired from.

5.1.4.3                    B2B Relations

Offer transparency and cooperation with other businesses by joining local small business meetings and groups.

5.1.5               To ensure that in the industry there is respect for the business practices of the company.

5.1.5.1                    Transparency

Be transparent with consumers and other businesses about any and all social responsibility initiatives

5.1.5.2                    Active Engagement

Be engaged and active with the other local business in a cooperative and helpful manner.

5.1.5.3                    Ethical Practices

Always strive for ethical , responsible and moral practices towards consumers, other businesses, vendors and partners.

5.1.6               To ensure that there is mutual respect for the company in the industry so that accommodations can be made should they be needed.

5.1.6.1                    Conflict Resolution

Ensure that there are clear directives on how to approach and handle conflicts with other companies as well as with vendors, etc.

5.1.6.2                    Attend Meetings

Be engaged with and active at all times in business related meetings, activities and events to bring the face of the company into these dialogues.

5.1.6.3                    Relationship Building

Create personalized relationships with all relevant businesses and partners in anticipation of perhaps needing assistance from them in the future.

Creating enjoyable moments for our customers by offering them tasteful, high quality natural products.

 

5.1.7               To ensure that clients become brand loyal.

5.1.7.1                    Punch Cards

Offer incentive programs like punch cards to offer a cost benefit to returning.

5.1.7.2                    Packaging

Make sure that packaging and the visuals of the containers, etc. are seen as tied into a superior brand.

5.1.7.3                    Product Quality

Offer a superior product to the customer that stands on its own as a reason to be loyal.

5.1.8               To ensure that the loyal customers act as representations of the company and entice more people to become customers through recommendations. 

5.1.8.1                    Location Check-ins

Location Check-ins

Offer additional incentives and promotions for social media postings and check-ins (Yelp, FB, IG).

5.1.8.2                    Social Media

Make sure that the company itself utilizes its own social media accounts to put forward photos, hours, specials and more than help customers make reccomendations more easily.

5.1.8.3                    Reward Loyalty

Highlight and choose a loyal customer who has brought in or reccomended people to the company with specials.

5.1.9               To create a unique experience that is unrivaled in the existing market.

5.1.9.1                    Flavors and Menu Items

Offer flavors that are unconventional as well as unique and pull from seasonal and local offerings.

5.1.9.2                    Environment

Ensure that the music, colors, and stayling of the company are unique and in tune with the local student populace.

5.1.9.3                    Collaborations

Offer collaborations with other relevant local dessert businesses to create limited edition and pop-up collaborations that can be promoted on social media.

 

6      Project Risk Management

5. Project Risk Management

5.1 Human Risks

5.1.1 Human Risks Mitigation Strategies

5.1.1.1 Buying of insurance policies to cover the partial expense of treatment among the employees

Employing workers that are alcoholic and drug addicts may pose huge risks to the personnel in the labor force. It is significant for employees suffering from this situations to seek medical care, counselling or rehabilitation if necessary. Our ice-cream shop will purchase insurance policies to mitigate these risks.

5. 1.1.2 Using double system signature requirements for checks, and payables verification to curb fraud and embezzlement cases.

Dishonesty workers in the ice-cream shop may attempt to rob the Ice-cream shop significant amounts of cash. Moreover, the owner might find it difficult to trace any cases of fraud in the shop. Though, using advanced double signature requirements specifically for checks and payable may prove effective to curb these cases of fraud in the shop.  Moreover, strict accounting procedures may realize embezzlement of funds. A detailed background inspection is essential before outsourcing the services of personnel can be instrumental in unveiling the present felonies of the applicant’s ancient times. Placement for the new faces in a significant post in which cash and cash equivalents are used may not be judicious.

 

5.1.1.3Initiating programs and tutorials to assign and train backup officials to handle the duties of critical employees who may be absent due to illness

It would be difficult for cases of sick employees to be inevitable. Sometimes, the sick persons may hold very sensitive positions in the ice-cream shop that may inhabit the proper progress of business.

5.1.3 Human Risks Contingency Plans

5.1.3.1 Appointing an insurance expert to assist them with experience in insurance policies

Hiring a permanent staff on insurance matters will help the firm to understand the best time to buy a certain policy. Moreover the firm will understand the best insurance policy suitable for their firm. The insurance underwriter will assist the ice-cream shop negotiate the insurance policies with the insurance firms.

5.1.3.2 Restraining the fraudster from accessing the ice-cream shop

The contingency plan should identify the suspected fraudster should possess no rights of physical access to the ice-cream shop unit. Nonetheless, it should highlight that the interrogation team should not allow the suspect to have unverified access to the company equipment during the investigation period. It should highlight that the procedures should be fair. The plan should stress that the management needs to be attentive of legal terminal procedures. Finally, it should highlight the need to stress consultation with union representatives where necessary.

 

 

5.1.3.3 Arranging for the supply of cover.

Sickness absence is suppose to present the owner of the ice-cream shop unit with organizational issues, such as increased work load on the remaining healthy staff. It is important that the owner of the ice-cream shop should have a ready contingency plan for implementation. The owner should make the use of covers he or she has as the contingency plan in this situation. For the ice-cream business in Marymount University, with less labor force flexibility, this can be hard to factor into the description though even small procedures such as a temping agency can make a huge impact when it comes to the crunch.

5.2 Technology Risks

5.2.1 Technology Risks Mitigation Strategies

5.2.1.1 Using Auxiliary gas-driven power generators to act as a good back-up system to offer electrical energy when there is a power blackout.

Power blackouts is regarded as one of the most common forms of technology risks. It is crucial to use Auxiliary gas-driven power generators since they produce greater power voltage to run the computers that contain the payment systems of the ice cream shop.

5.2.1.2 Furnishing computers with surge-protection devices to elude loss of documents and breakdown of equipment.

Consistent calamities such as lighting storm or earth quakes may result in breakdown of computer systems. It is important to use high-performance back-up batteries frequently to hinder this situation. Computers should be supported with surge-protection tools that hinder the loss of confidential information and breakdown of equipment. In the ice-cream shop, both online and offline data backup systems should be adopted.

5.2.1.3 Use of emergency-use-only company cell phones among the management of the ice-cream shop unit

Though telephone and telecommunications letdown is quite rare, it is crucial that the ice-cream shop unit should use emergency-use-only business cell phones to staffs whose usage of the phone is significant to their business.

5.2.2 Technology Risks Contingency Plans

5.2.2.1 Always adhere to the instructions of the manufacturer of generator and ensure it is examined by both the utility firm and the national electrical inspector to reduce power outages

Power shortages around Marymount University results from load shedding, robbing of copper cables and corruption within the organizational structure. I view that installation of generators under adherence to the manufacture’s instructions will be effective to hinder power blackouts.

5.2.2.2 Hiring qualified statisticians and electrical engineers

Statistics is associated with data modelling, visualization, collection and recovery. Statisticians use their skills and expertise to recover the lost significant data from the broken computers due to lightning storms. Moreover, the ice-cream shop can outsource the services of electrical engineers to repair the computers since the mitigation strategies failed to hinder the risk.

5.2.2.3 Buying cellphones for every employee holding important positions in the ice-cream shop

Financial crisis may result in higher standards of living. Here, some employees may view the cell phone as a luxury rather than a necessity. The ice-cream should buy the phones for these employees.

 

6.3                 < Risk 3 >

6.3.1               Risk #3 Mitigation Strategies

6.3.1.1                    Assume/accept, which means acknowledging the existence of particular risk, and make a deliberate decision to accept t without engaging in special efforts to control it.  Approval of project or program leaders is required.

6.3.1.2                    Avoid, this involves adjusting program requirements or constraints to eliminate or reduce the risk.  This can be reached by either changing funds, schedule, or technical requirements. 

6.3.1.3                    Control:  implement actions to minimize the impact or likelihood of the risk.

6.3.2               Risk #3 Contingency Plans

6.3.2.1                    Transfer:  Reassign organizational accountability, responsibility, and authority to another stakeholder willing to accept the risk.

6.3.2.2                                Watch/monitor, involves monitoring the environment for changes that affect nature or the impact of the risk

6.3.2.3                    < Risk 3, Contingency Plan 3 >

 

 

 

7      Project Communications Management

Description

Communication is a vital piece of viable organizations and the key components to consider are Who, What, When, Why, and How. Communication is among the more imperative variables for accomplishment in project administration. Communication is the fuel that keeps the project running easily. The objective of Project Communications Management is to guarantee auspicious and suitable gathering, stockpiling, dispersion and era of project data. Communication is so imperative on tasks that it is a fundamental part of an effective project. Each project ought to incorporate a Communication administration arrange - a record that aide’s projects communications. This arrangement ought to be a piece of general project arrange. The sort of Communication will differ with the necessities of the project.

The Communication Process will help us to:

 

·         Identify the data that should be conveyed

·         Determine the intended interest group for Communication

·         Decide on the Communication configuration and timing

·         Draft and pick up endorsement where required

·         Communicate the message, through formal Communication channel

·         Gather input and enhance the projectCommunication forms

By utilizing this Communication Process, we will:

·         Clearly recognize the project partners

·         Identify the partners Communications needs

·         Ensure the right individuals get the right data at the ideal time

 

 

Communications Matrix

 

Communications Matrix

Audience  (Who)	Message (What)	Objective (Why)	Delivery Method (How)	Delivery Frequency (When)	Person (s) Responsible
Steering committee	Stauts report, strategies, issues, budget, technology, requirements	To update progress of the proejct	Meeting, Formal Paper-based reports, demos	Monthly	Project Sponser, Project Leaad, Implementaiton Team
Management Commitee	System overview, goals, implementaiton, scope, risk, objectives, timetabale, change managment	To keep the goals and scope observed	Meeting, Formal Paper-based reports, demos	As required	Project Lead, Implementaiton Team
Project Implementation Team	Roles, responisbilites, progress reports, issues resolutions,strategies	To divide the task proerly among team	Meetings, Bulletin board, emails, workshops	Early stage 1 Mid stage 1 Frist Live site Announce stage 2	Implementation  Functional Leads, Training administrator
End Users	System Overview, Phase 1 scope vs future phases, goals, objectives	To see system is properly working	Email; malings, through traning sessions	Early stage 1 Mid stage 1 Frist Live site Announce stage 2	Training administrator

 

8      Project Quality Management

 

The total quality management of this project will focus on a Total Quality Management (TQM) approach. This is one that is going to be brokwn down into sections and have a long term focus on ensuring that the customers are a topr priority at all times. The TQM in particualr is being chosen to ensure that the long term aspect of the success is always being looked at and considered. The first part of this is the planning. In the planning of the QM there is a need to ensure that in the very start of the process there is in place an effort to make a plan that addresses the short and the long term needs of the organization.

The second aspect of the quality management, the assurance segment will aim to put into place accountability measures, adequate training and constant check-ins to make sure that the QA of the product and the service is always staying true to the quality planning of the business. The next consideration is the quality control which can be seen with the management and the process by which they will control the quality of the services as well as the product being served. The quality assurance and the quality control are both going to be tied very much so into the training and the protocal of the organization and what it is going to offer the customers and the expectations that it will have internally for itself. The final aspect will be the quality improvement. This will take the feedback of clients as well as staff to continously improve the processes by which there is going to be improvement and refinement of the business and its offerings to the public that it aims to serve.

 

9      Project Organization

Organization Chart

< insert organization chart >

 

Project Roles & Responsibilities

< fill in the following table as appropriate >

Role	Responsibility

 

10    Task Responsibility

< description of the task responsibilities >

 

RACI Chart

< insert appropriate RACI chart here >

 

 

11    Work Breakdown Structure

< description of a Work Breakdown Structure >

12    Critical Path

< description of the Critical Path >

13    Cost Plan

Project Cost by Phase

< insert table of project cost by phase >

Project Cost by Resource

< insert table of project cost by resource >