Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 247 Weeks Ago, 5 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 08 Aug 2017 My Price 9.00

the same company you chose for your Week 2 assignment,

UFC Gyms is the Company.  Must be U.S. competitors.

 Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.
  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
  • Identify a Perceptual map.
  • Explain the Map placement.
  • Identify your references.

This will be on UFC GYMS in the United States.  It is imperative that you research it and find competitors that are in the United States, ie. LA Fitness, 24 Hour Fitness, YMCA, Golds Gym, etc.

Thank you

Answers

Dr Nick
(3)
Status NEW Posted 08 Aug 2017 02:08 PM My Price 9.00

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