Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 5 Days Ago
Questions Answered: 19234
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 08 Aug 2017 My Price 12.00

desire to protect the company

5-6 Pages APA

In some countries, consumer attitudes toward foreign products reflect their desire to protect the company's competitiveness in the home market. Even governmental entities tend to protect the company's competitiveness in the home market. To counter this protectionism, some organizations operate their foreign subsidiaries as independent units with minimum interference from headquarters and allow their foreign subsidiaries to take more responsibility, such as adapting designs and manufacturing product to meet local needs. Conversely, other organizations operate their entire international operations as a single, global-market segment and market the same product worldwide maximizing economies of scale both in production and research and development (R&D). Discuss the three primary models of international marketing that address the marketing mix:

  • ethnocentric
  • geocentric
  • polycentric 

Your discussion should include the following:

  • Discuss the three models and how they differ.
  • Describe whether a company markets a product or service influences the choice of one model over another.
  • Discuss how cultural differences may affect the choice of model. 

If you use sources to support your discussion, please cite your sources.

Assignment Objectives

Evaluate marketing strategies of multinational corporations.

Predict situations that present potential ethical and legal issues and develop solutions for those issues.

Answers

Dr Nick
(4)
Status NEW Posted 08 Aug 2017 02:08 PM My Price 12.00

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