Resources: University Library, Internet

 

Go to the World's Most Ethical Companies^® Honorees or a similar site and select a company with a reputation for ethical business practices.

 

Write a 750- to 1,050-word paper in which you complete the following:

 

• Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) --honesty, responsibility, caring, respect, fairness, and citizenship.
• Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.(Note: these are only two possible suggestions and may not apply to your chosen company.)

 

Use at least three research sources for this paper.

 

Format your paper consistent with APA guidelines.

please follow the grading rubric and all qualifications

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Status NEW Posted 09 Aug 2017 01:08 PM My Price 10.00

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