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MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,
Feb-1999 - Mar-2006
MBA.Graduate Psychology,PHD in HRM
Strayer,Phoniex,University of California
Feb-1999 - Mar-2006
PR Manager
LSGH LLC
Apr-2003 - Apr-2007



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Due:Â by 11:59pm EST on Sunday of Unit 3.
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Marketing a service poses new challenges to the marketer. In this assignment, pick one of the following services: A doctor’s office, an airline, an employment agency, or a bank.Â
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First – outline the target market for the organization you selected, based on applicable segmentation characteristics. Justify why you picked these criteria to identify your target market.
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Then - Discuss the service’s special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected.
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On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
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Students:Â Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.
Evaluation Rubric for Indentifying Target Markets Assignment
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Excellent 100-90 points |
Very Good 89-80 points |
Average 79-70 points |
Needs Improvement <69 points |
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 Content |
 The topic addresses the assignment, is substantive, and well-formulated  |
 The topic is clear and addresses the assignment |
 The topic is clearly stated but body is not well-formulated |
 The topic is not well-formulated |
|
 Supporting Information |
 Supporting information and detail are used effectively to support the topic  |
 Supporting information and details are explained sufficiently  |
 There is some supporting detail, not enough to support argument |
 There is a lack of supporting information and detail |
|
 Organization |
 The organization is particularly well-suited to the topic  |
 The organization is appropriate to the topic  |
 There is evidence of some organization, but is not consistent throughout the paper  |
 The organization selected does not fit the context, or is a poor selection given the context |
|
 Grammar |
 The presentation exhibits skilled use of grammatical elements |
 Presentation meets basic requirements of college-level writing |
 There is some evidence of college-level writing but needs work |
 Presentation is not appropriate to college-level |
|
 References |
 Work displays skilled use of APA citation method |
 Work includes references, but there are problems with APA method  |
 There are some references/citations but no clear citation methods |
 Work displays no references |
|
 Preparation and Ongoing Development |
 Paper demonstrates that there was thorough preparation. The paper was well-designed and executed  |
 Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound  |
 There is some evidence of preparation but there are problems with mechanics |
 Paper demonstrates a lack of preparation. Mechanics were poor. |
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