AccountingQueen

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Teaching Since: Jul 2017
Last Sign in: 362 Weeks Ago, 4 Days Ago
Questions Answered: 5502
Tutorials Posted: 5501

Education

  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,
    Feb-1999 - Mar-2006

  • MBA.Graduate Psychology,PHD in HRM
    Strayer,Phoniex,University of California
    Feb-1999 - Mar-2006

Experience

  • PR Manager
    LSGH LLC
    Apr-2003 - Apr-2007

Category > Business & Finance Posted 10 Aug 2017 My Price 10.00

: Identifying Target Markets

Text Box: Written Assignment: Identifying Target MarketsText Box: MKT200 – Principles of Marketing

 


Due:  by 11:59pm EST on Sunday of Unit 3.

 

Marketing a service poses new challenges to the marketer.  In this assignment, pick one of the following services:  A doctor’s office, an airline, an employment agency, or a bank. 

 

First – outline the target market for the organization you selected, based on applicable segmentation characteristics.  Justify why you picked these criteria to identify your target market.

 

Then - Discuss the service’s special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected.

 

 

On your cover page, include your name, date, and the organization you are analyzing.  The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted.  Do not count the text as one of your references, although you should list it if you quote from it.

 

 

Students:  Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.


Evaluation Rubric for Indentifying Target Markets Assignment

 

 

 

Excellent

100-90 points

Very Good

89-80 points

Average

79-70 points

Needs Improvement

<69 points

 

Content

 

The topic addresses

the assignment,

is substantive, and

well-formulated

 

 

The topic is clear

and addresses

the assignment

 

The topic is clearly stated but body is not well-formulated

 

The topic is not

well-formulated

 

Supporting Information

 

Supporting information and detail are used effectively to

support the topic

 

 

Supporting information

and details are

explained sufficiently

 

 

There is some supporting detail, not enough to

support argument

 

There is a lack of supporting information and detail

 

Organization

 

The organization is particularly well-suited to the topic

 

 

The organization

is appropriate

to the topic

 

 

There is evidence of some organization, but is not consistent throughout

the paper

 

 

The organization selected does not fit the context, or is a poor selection given the context

 

Grammar

 

The presentation exhibits skilled use of grammatical elements

 

Presentation meets basic requirements of college-level writing

 

There is some evidence of

college-level writing but needs work

 

Presentation is not appropriate to college-level

 

References

 

Work displays

skilled use of APA citation method

 

Work includes references, but there are problems with APA method

 

 

There are some references/citations but no clear citation methods

 

Work displays

no references

 

Preparation and Ongoing Development

 

Paper demonstrates that there was thorough preparation.  The paper was well-designed

and executed

 

 

Paper demonstrates that there was sufficient preparation for adequate delivery.  Mechanics

were sound

 

 

There is some evidence

of preparation but

there are problems with mechanics

 

Paper demonstrates

a lack of preparation.  Mechanics were poor.

 

 

 

Answers

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Status NEW Posted 10 Aug 2017 06:08 AM My Price 10.00

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