In this Assignment, you will analyze a specific type of marketing that is used by most organizations—the business card. Marketing is the set of all the activities that work in concert to deliver the message, value, and spirit of a product or service. It is how we communicate with our target audience and how we build our brand equity. It is what sells our product or service. It is one crucial catalyst for making money.

 

As you complete the Assignment, be mindful of the five Ps:

 

•   What is the Product or Service advertised on the business card?

•   What are the Price points for the product or service?

•   In what Places is the product or service typically sold?

•   What Promotional mix is the organization using?

Who are the People the business card is targeting?

 

•   1 Collect and analyze at least three different business cards.

 

•   2 Create a presentation using PowerPoint or another presentation tool of your choice (e.g., Prezi, Keynote) that includes at least 10 slides. Make sure to address the following questions in your analysis:

a)   Are the business cards you collected successful in conveying what the individual or business does? Why or why not?

                                b) Do the business cards you collected successfully convey whom the individual or business is? Why or why not?

                                c) Do the business cards you collected successfully convey the spirit of the company? Why or why not?

                                d) Are you inclined to keep any of the business cards you collected? Why or why not?

e)   How would these business cards impact your behavior as a consumer? Why?

 

•   3 Apply the concepts in this week’s Learning Materials and/or additional cited research to support your analysis. Use APA-formatted in-text citations and a reference list.

 

•   
4 Please note that discussions and assignments in this course require integration of supporting sources through APA formatted in-text citations and a reference list. You can obtain additional information on APA formatting through the UM Library's Citation Style Guide.

 

 

 

Demonstrates a sophisticated understanding of the topic(s) and issue(s). Makes appropriate and powerful connections between the issues identified and the strategic concepts studied in the reading; demonstrates complete command of the concepts and analytical tools studied.

 

 

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Status NEW Posted 10 Aug 2017 06:08 AM My Price 10.00

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