I want to paraphrase two small parts what I have in doc. In case , I don't be smilier some people just change a little words .

 

Thank you .

Part 1 :

After reading the article, Gartner explain to us the six best practices to strengthen sales analytics initiative. All the six practices are important practices when implementing sales analytics. Out of the six, I feel like the second practice of understanding business drivers that support the analytics requirements is important. First of all, businesses need to know what drives their business to gain more customers and to gain more sales. With knowing the business drivers, then businesses can implement sales analytics. By knowing the business drivers and implementing sales analytics, sales leaders will have the tools needed to provide actionable insights to meet business objectives. For example, implementing a lead management application would provide the business driver to see the quality of leads generated and have verification of the leads qualification and then produce new business growth.

 

Part 2 :

The Sales and marketing would be the biggest opportunity for Big data technologies and Analytics in organizations. Organizations can require beyond the traditional approaches such as data warehousing and Business intelligence to support their sales and increase the Return on Investments.

 As per Gartner article, one of the most use of big data and analytics for sales and marketing is to recommend the customers with relevant offerings. For instance, customer needs and taste may vary depends on their situation. To predict the accurate customer needs, organizations should have the knowledge about the customers, properties of the products, the historical customer purchased products details and so on. With this in mind, big data and analytics together helps organizations to easily predict the customer needs and offer the right promotion on the right time.

Example from Gartner article, massive growth on PDZA ticket sales, because of the newly introduced promotional emails on the right time.

 

 

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Status NEW Posted 11 Aug 2017 07:08 AM My Price 10.00

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