I need one page for each Exercise I need them to be answered completely and have in paragraphs thank you . there are two driffent Exercise I need done one page each thank you. I will include the link that u will need to answer each question thank you please follow the link I give you the qustions are based off that .

 

 

Video Marketing Strategies Exercise

Chapter 5 focuses on the importance of branding and the use of video to reinforce brand strength. Promotion is one of the elements of a successful video marketing strategy. On page 138, you learned about the use of Facebook in video marketing strategies. Complete the following assignment:

 Review the USA Today article titled Facebook Plans to Roll Out Video Advertising.

http://www.usatoday.com/story/tech/2013/12/17/facebook-selling-marketers-video-ads/4051663/

  What should marketers be concerned about in terms of user volume?

        How is Facebook attempting to mitigate the autoplay of the video ads?

            Is this strategy a good idea?

                Explain why or why not.

Your completed assignment should be at least 1 page.                

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ad Targeting Exercise

One of the challenges of Internet marketing is figuring out how to target the millions and millions of anonymous Internet users. Cookies have proven to be a very useful tool to identify these users—at least to the degree that ads can be served that match with their Internet browsing history.  Complete the following assignment:

  Review the NBC News article titled Twitter Rolls Out Cookie-Based Ad Targeting and respond to the following inquiry points:

http://www.nbcnews.com/technology/twitter-rolls-out-cookie-based-ad-targeting-2D11702274

Behavioral ad targeting is especially important on the Internet.

            Explain why and give a hypothetical or real example from your own experience.

        In your opinion, how does Twitter’s plan, as described in the article, put behavioral ad targeting to work?

            Do you believe this will be effective?

                Why do you feel this is effective or ineffective?

Your completed assignment should be at least 1 page.

 

 

 

 

 

 

 

 

 

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