1. Phillip is an independent intermediary who deals in the local produce market of northeast Ohio. Over the years, he has formed long-term relationships and come to represent several farmers in the area in the sale of their produce to local grocery stores. Which of the following titles best describes Phillip's role in the distribution mix of northeast Ohio produce?

  A. wholesaler

  B. retailer         

  C. sales agent

  D. broker

2. What is the term for a detailed strategy for focusing marketing efforts on consumers' needs and wants?

  A. marketing mix           

  B. marketing manager

  C. product differentiation         

  D. marketing plan

3. A farmers' market is an example of which type of distribution channel?  

  A. direct distribution    

  B. retail distribution     

  C. wholesale distribution           

  D. distribution by brokers

4. What type of marketing do insurance companies, airlines, investment counselors, health clinics, and public accountants typically engage in?

  A. personal selling        

  B. service marketing    

  C. industrial selling        

  D. consumer marketing

5. Which of the following terms refers to the monetary amount added to a product's cost to the seller in order to sell it at a target profit?

  A. profit margin             

  B. breakeven cost         

  C. revenue       

  D. markup

6. What are the tangible and intangible qualities that a company builds into its products?

  A. features      

  B. requirements            

  C. benefits       

  D. safety devices

7. What part of the marketing mix includes communicating information about products?  

  A. product        

  B. promotion  

  C. price              

  D. place

8. Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?

  A. stable market pricing             

  B. high profits

  C. stable market activity             

  D. high market share

9. What type of variables are lifestyles, opinions, interests, and attitudes referred to as?

  A. geographic variables              

  B. demographic variables          

  C. psychographic variables        

  D. product use variables

10. Burberry is repositioning itself as a global luxury brand, such as Gucci and Louis Vuitton, and calls for luring a different type of customer. This is an example of what type of market segmentation?  

  A. geographic

  B. demographic             

  C. psychographic           

  D. product-use

11. When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product, what is that product name called?

  A. national brand          

  B. private brand             

  C. luxury brand              

  D. licensed brand

12. Which of the following is involved in the final stage in the buyer decision process?

  A. After the buyer has purchased the product, the marketer asks for feedback on the quality of the product.  

  B. After the buyer has purchased the product, the marketer promotes more advanced versions of the product.                

  C. After the buyer has purchased the product, the marketer provides customer assistance for use of the product.                

  D. After the buyer has purchased the product, the marketer reminds the buyer that he or she made a wise purchase.           

13. What is selling the rights to place a brand name on products such as t-shirts referred to as?

  A. international branding           

  B. national branding     

  C. private branding       

  D. licensed branding

14. Odd-even pricing falls under the category of which of the following?  

  A. price fixing  

  B. psychological pricing               

  C. market pricing           

  D. price lining

15. Which of the following refers to the combination of channels that a firm selects to get a product to end users?

  A. distribution mix        

  B. transportation strategy         

  C. merchandising system           

  D. marketing plan

16. Which of the following costs refers specifically to those that change with the quantity of a product sold or produced?

  A. annual costs               

  B. variable costs             

  C. fixed costs  

  D. marginal costs

17. What is the term that encompasses a good, a service, or an idea designed to fill a consumer need?

  A. product        

  B. firm                

  C. want              

  D. utility

18. Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?

  A. producer representative      

  B. retailer         

  C. syndicated seller      

  D. broker

19. What do marketers call groups of people with similar wants and needs?

  A. price points                

  B. target markets          

  C. distribution points   

  D. target points

20. Which of the following pricing strategies has stimulation of sales as a higher priority than maximization of profits?

  A. price fixing  

  B. price discounting      

  C. price skimming          

  D. price pointing

21. Which of the following terms refers to all activities involved in getting quality products into the marketplace?

  A. quality control           

  B. quality reliability       

  C. total quality management    

  D. performance quality

22. Which term refers to the flow of information, materials, and services from raw-materials suppliers through stages in the operations process until the product reaches the end customer?

  A. distribution chain     

  B. supply chain               

  C. service channel         

  D. distribution channel

23. What is the name of the application used for searching, sifting, and reorganizing pools of data to uncover useful information?  

  A. data warehousing   

  B. data access

  C. data tapping               

  D. data mining

24. What is the name of software and hardware that prevent hackers from accessing a company's internal network?

  A. partition      

  B. firewall         

  C. extranet      

  D. index

25. Which of the following best describes ISO 14000?

  A. The concept that all employees are valuable contributors to a firm's business and should be entrusted with decisions regarding their work.

  B. A certification program attesting to the fact that a factory, laboratory, or office has improved environmental performance.   

  C. A certification program attesting to the fact that a factory, laboratory, or office has met the quality management standards of the International Organization for Standardization.               

  D. A standardized method of evaluating a company's greenhouse gas emissions.           

26. Which of the following is another term for the supply chain?

  A. the distribution chain             

  B. the distribution network      

  C. the value chain         

  D. the supply network

27. When Dell Inc. shares information to improve the overall flow through a system composed of companies working together, it is engaging in which of the following?

  A. distribution chain management        

  B. total quality management    

  C. supply chain management   

  D. service channel analysis        

28. In a __________ system, the customer is part of the system during service delivery.

  A. high-contact              

  B. low-contact                

  C. customer     

  D. quality

29. Which of the following BEST describes enterprise resource planning?  

  A. an information processing application for routine business activities of a company's business units   

  B. an information system for organizing and managing a firm's activities across product lines, departments, and geographic locations      

  C. a system used for transforming data into information for use in decision making       

  D. a computer-based electronic technology that assists in designing products by simulating a real product and displaying it in three-dimensional graphics          

30. Which term refers to the fundamental rethinking and radical redesign of a business activity to achieve dramatic improvements in performance?

  A. supply chain management  

  B. business process reengineering        

  C. total quality management    

  D. quality ownership   

31. Which term describes the idea that quality belongs to each person who creates it while performing a job?

  A. quality control           

  B. quality ownership    

  C. quality circles             

  D. total quality management   

32. Which of the following best describes business process reengineering?

  A. The redesigning of business activities to improve performance, quality, and productivity.     

  B. A program certifying that a factory, laboratory, or office has met the quality management standards of the International Organization for Standardization.

  C. The principle of looking at the supply chain as a whole in order to improve the overall flow through the system.                

  D. A program certifying that a factory, laboratory, or office has developed pollution-control standards.               

33. Which of the following refers to the receiving, storing, handling, and counting of all raw materials, partly finished goods, and finished goods?

  A. materials handling   

  B. inventory control     

  C. quality control           

  D. wholesaling

34. Which type of system is designed for smooth production flow to avoid inefficiencies, eliminate unnecessary inventories, and continuously improve production processes?

  A. quality system          

  B. lean system                

  C. managed system     

  D. production system

35. Which cybercriminal activity refers to the act of luring Internet users to bogus Web sites?

  A. computer virus distribution

  B. spamming   

  C. phishing       

  D. Trojan horse distribution

36. Which term refers to all the activities involved in making products—goods and services—for customers?

  A. operations  

  B. processes    

  C. planning       

  D. scheduling

37. What feature allows people in remote locations to work simultaneously on one document?

  A. videoconferencing  

  B. voice mail    

  C. dataconferencing    

  D. digital information service

38. Who is the person who is in charge of operating systems for gathering, organizing, and distributing information?

  A. production manager              

  B. operations manager               

  C. information systems manager           

  D. research and development manager              

39. Which of the following best describes supply chain management?

  A. The principle of improving the supply chain by focusing on the slowest step in the chain.      

  B. A limitation on the number of suppliers allowed to supply a particular company.        

  C. The complete movement of raw materials throughout a manufacturing or service facility.    

  D. The principle of looking at the supply chain as a whole in order to improve the overall flow through the system.                

40. What name is given to the process by which a company analyzes another company's product to identify desirable improvements in its own product?

  A. quality reliability analysis      

  B. benchmarking           

  C. performance quality analysis              

  D. competitive product analysis

 

 

 

AccountingQueen

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Status NEW Posted 11 Aug 2017 03:08 PM My Price 8.00

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