Week 2 Case Study: Apex Chemical Case

The Apex Chemical case will help you make decisions regarding the best growth option for this particular company. In the case, you will see that the company has two options for growth. Based on the limited information presented in the case, you must make a choice between the two options under consideration.

This case was adapted from a case written by Edward C. Bursk and Stephen A. Greyser.

Apex Chemical Case Flash Presentation

Click the hyperlink below for the text version of the above case.

 

 

Case Question

Given the limited information in this case, which product would you recommend that Apex commercialize? Why?

 

• Compose your answer to the case question as a MS Word document (Arial, 11 pt, 1.5 spacing). Your submission must be 2 to 3 pages in length.

 

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