Five-step decision-making process, service firm. Brite Exteriors is a firm that provides house painting services. Robert Brite, the owner, is trying to find new ways to increase revenues. Mr Brite per forms the following actions, not in the order listed.
Classify each action below according to its step in the five-step decision-making process (identify the problem and uncertainties, obtain information, make predictions about the future, choose among alternatives, implement the decision, evaluate performance, and learn).
a. Mr. Brite calls Home Depot to ask the price of paint sprayers.
b. Mr. Brite discusses with his employees the possibility of growing revenues of the firm.
c. One of Mr. Brite’s project managers suggests that using paint sprayers instead of hand painting will increase productivity and thus revenues.
d. The workers who are not familiar with paint sprayers take more time to finish a job than they did when painting by hand.
e. Mr. Brite compares the expected cost of buying sprayers to the expected cost of hiring more workers who paint by hand, and estimates profits from both alternatives.
f. The project scheduling manager confirms that demand for house painting services has increased.
g. Mr. Brite decides to buy the paint sprayers rather than hire additional painters