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| Teaching Since: | May 2017 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
2-42   Strategic Analysis Jim Hargreave’s lifelong hobby is racing small sailboats. Jim has been  success- ful both at the sport and in the design of new equipment to be used on small sailboats to make them easier to sail and more effective in racing. Jim is now thinking about starting an Internet business in his garage to sell products he favors as well as some he has designed himself. He plans to contract out most of the manufacturing for the parts and equipment to machine shops and other small manufactur- ers in his area.
Required Develop a strategic analysis for Jim’s new business plan. What should be his competitive posi- tion; that is, how should he choose to compete in the existing market for sailboat supplies and equipment? How is he likely to use cost management information in building his business?
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