Maurice Tutor

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Teaching Since: May 2017
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Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Accounting Posted 16 Aug 2017 My Price 9.00

Cambridge

3-43    Strategy; Variable and Fixed Costs

Zipcar (www.zipcar.com) is a car-sharing club founded in Cambridge, MA, in 1999. The club mem- bers pay an annual fee and then have the opportunity to rent a small car (usually a subcompact; the models include the Toyota Prius) for a fixed hourly rate. Zipcar is located largely in select metro- politan areas such as Boston, San Francisco, and Washington D.C. Members, called “Zipsters” make

 

 

 

 

 

 

reservations for a car on the Zipcar Web site, and then use an access card to open the vehicle. The vehicle has a “home base” parking spot where the driver picks up and returns the vehicle. The club grew by 80 percent in 2007 and has great plans for the future, subject to potential competition from the existing car rental companies such as Hertz and Enterprise.

Required

1.    What are the fixed and variable costs for Zipcar?

2.    What are some of the competitive advantages and challenges of the Zipcar concept?

Answers

Maurice Tutor
(5)
Status NEW Posted 16 Aug 2017 07:08 PM My Price 9.00

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