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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
3.14.           ![]()
LA Theatres Inc. has two distinct revenue sources, ticket and concession revenues. The follow- ing information from LA Theatres Inc. income statements for the past three years is available:
Â
|
(in millions) |
2013 |
 |
2012 |
 |
2011 |
 |
|
Ticket revenue |
$1,731 |
 |
$1,642 |
 |
$1,120 |
 |
|
Concessions revenue |
    792 |
 |
    687 |
 |
    411 |
 |
|
Total revenue |
$2,523 |
 |
$2,329 |
 |
$1,531 |
 |
|
Cost of goods sold—tickets |
$Â Â 951 |
 |
$Â Â 854 |
 |
$Â Â 549 |
 |
|
Cost of goods sold—concessions |
      70 |
 |
      69 |
 |
      48 |
 |
|
Total cost of goods sold |
$1,021 |
 |
$ 923 |
 |
$Â Â 597 |
 |
|
Gross profit |
$1,502 |
 |
$1,406 |
 |
$Â Â 934 |
 |
|
 |
 |
 |
 |
 |
 |
 |
Â
(a)Â Â Â Â Calculate gross profit margins for tickets and concessions for all three years. Calculate an overall gross profit margin for LA Theatres Inc. for all three years.
(b)Â Â Â Â Analyze the changes in gross profit margin for all three years.
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