On a Corporation's balance sheet, a large tract of company-owned land is reported at its original cost of $50,000. The owner of the company is upset, because he thinks the land's true value is ten times that amount. He fears the low-cost figure may hurt the company as it tries to raise additional capital in the future. The owner understands that generally accepted accounting principles (GAAP) require land to be recorded at the amount paid to purchase the land. Therefore, he hatches a plan to sell the land to his wife for $50,000, and then, six months later, have her give it back to the company in exchange for $500,000 of company stock. In this way, the land will be reported on the balance sheet at the higher figure of $500,000. Based on this information, answer the following: Describes the owner's plan, in terms of the ten accounting concepts that have been presented earlier in chapter 1, of your Financial Accounting as a Second Language text. Which concepts apply to this scenario? Should the owner proceed with the plan? Why or why not?