Maurice Tutor

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About Maurice Tutor

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Teaching Since: May 2017
Last Sign in: 401 Weeks Ago, 4 Days Ago
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Education

  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

Experience

  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Accounting Posted 18 Aug 2017 My Price 5.00

Pioma Industries

In March 2012, the India-based Pioma Industries, makers of the popular Rasna soft drink concentrate (SDC) , announced that it would enter the ready-to-drink beverages market. As of 2012, Pioma Industries had a well developed distribution network comprising 35 depots and 2,500 stockiest . It had access to 1.8 million grocery and private retail outlets and 700 salespeople across India. Rasna also ventured into ethnic products like Pickles, Paste, Chutney, Curries, Gravies, Snacks, and Instant tea mix, etc. Pioma Industries believed that adding ready- to-drink beverages under the flagship brand Rasna would help it gain new revenues as well as achieve consistent growth in its business.
Questions:What challenges could Rasna face?How successful have the strategies been to establish Rasna? Comment.

Answers

Maurice Tutor
(5)
Status NEW Posted 18 Aug 2017 11:08 PM My Price 5.00

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