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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
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Phoniex University
Oct-2001 - Nov-2016
Problem 13-42 Keep or Drop
AudioMart is a retailer of radios, stereos, and televisions. The store carries two portable sound systems that have radios, tape players, and speakers. System A, of slightly higher quality than System B, costs $20 more. With rare exceptions, the store also sells a headset when a system is sold. The headset can be used with either system. Variable-costing income statements for the three products follow:
|
|
System A |
System B |
|
Headset |
|
|
Sales |
$45,000 |
$ 32,500 |
|
$8,000 |
|
|
Less: Variable expenses |
20,000 |
25,500 |
|
3,200 |
|
|
Contribution margin |
$25,000 |
$ 7,000 |
|
$4,800 |
|
|
Less: Fixed costs* |
10,000 |
18,000 |
|
2,700 |
|
|
Operating income |
$15,000 |
$(11,000) |
|
$2,100 |
|
* This includes common fixed costs totaling $18,000, allocated to each product in proportion to its revenues.
The owner of the store is concerned about the profit performance of System B and is considering dropping it. If the product is dropped, sales of System A will increase by 30%, and sales of head- sets will drop by 25%. (Note: Round all answers to the nearest whole number.)
Required:
1. Prepare segmented income statements for the three products using a better format.
2. CONCEPTUAL CONNECTION Prepare segmented income statements for System A and the headsets assuming that System B is dropped. Should B be dropped?
3. CONCEPTUAL CONNECTION Suppose that a third system, System C, with a similar quality to System B, could be acquired. Assume that with C the sales of A would remain unchanged; however, C would produce only 80% of the revenues of B, and sales of the headsets would drop by 10%. The contribution margin ratio of C is 50%, and its direct fixed costs would be identical to those of B. Should System B be dropped and replaced with System C?
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