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Category > Accounting Posted 19 Aug 2017 My Price 12.00

Time Warner, Inc.

Segment  contribution  margin analysis

The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are  indicated  in   parentheses.

 

Time Warner, Inc. Segment Revenues (in millions)

 

Filmed Entertainment (Warner Bros.)

$14,204

Networks (CNN, HBO, WB)

12,018

Publishing (Time, People, Sports Illustrated)

3,436

Assume that the variable costs as a percent of sales for each segment are as follows:

 

Filmed Entertainment

35%

Networks

32%

Publishing

72%

a.     Determine the contribution margin (round to whole millions) and contribution margin ratio (round to whole percents) for each segment from the information given.

b.    Why is the contribution margin ratio for the Publishing segment smaller than for the other segments?

c.     Does your answer to (b) mean that the other segments are more profitable businesses than the Publishing segment?

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Maurice Tutor
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Status NEW Posted 19 Aug 2017 11:08 PM My Price 12.00

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