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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Accepting business at a special price for a service company
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Cityscape Hotels has 200 rooms available in a major metropolitan city.  The hotel  is able to attract business customers during the weekdays, and leisure customers  during the weekend. However, the leisure customers on weekends occupy fewer rooms than do business customers on weekdays. Thus, Cityscape plans to provide special weekend pricing to attract additional leisure customers. A hotel room is priced at $180 per room night. The cost of a hotel room night includes the following:
Â
|
 |
Cost Per Room Night (at normal occupancy) |
|
Housekeeping service |
$ 23 |
|
Utilities |
7 |
|
Amenities |
3 |
|
Hotel depreciation |
55 |
|
Hotel staff (excluding housekeeping) |
    42 |
|
Total |
$130 |
a.    What is the contribution margin for a room night if only the hotel depreciation and hotel staff are assumed fixed for all occupancy levels?
b.                            Â
What should be considered in setting a discount price for the weekends?
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