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MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
San Miguel Brewery produces beer to supply to two types (A and B) of equal number ofconsumers. The demands for San Miguel beer by the respective groups can be represented bythe following functions:A: p = 18 – 4yB: p = 18 – 2ywhere p and y are price and quantity (no. of cans) demanded at the price. Beer is produced ata constant marginal cost of $2 per can. The company cannot differentiate between the twotypes of customers, but can sell its beer in different package sizes.a. In how many different packages will San Miguel sell its beer? How many cans of beer willbe included in each of these packages, and how much will each package cost?b. Suppose San Miguel decides instead to set a fixed price for each can of beer. What pricewill it fix? How many cans of beer will be purchased by a consumer of each type?
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