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Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
Hi, I have an international business case homework. First of all , You should read case and then answer case question with international business concepts which are in slides. Plus, You can utilize book for more detailed.
United Cereal Case Questions
1. As Lora Brill, UC’s European VP, would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France?
2. What do you think of Brill’s Euroband proposals? Should she authorize the launch of Healthy Berry Crunch as the Euroband? What concerns do you have? How would you resolve them?
3. How might UC implement your recommendations? What do you think of the Eurobrand Team proposal?
Attachments:
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