Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Jul 2017 |
Last Sign in: | 211 Weeks Ago, 3 Days Ago |
Questions Answered: | 15833 |
Tutorials Posted: | 15827 |
MBA,PHD, Juris Doctor
Strayer,Devery,Harvard University
Mar-1995 - Mar-2002
Manager Planning
WalMart
Mar-2001 - Feb-2009
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  Today’s marketers face strategic questions every day. Planning strategy is a critical part of a marketer’s job. As noted previously, the marketplace changes continually in response to changes in consumer tastes and expectations, technological developments, competitors’ actions, economic trends, and political and legal events, as well as product innovations and pressures from suppliers and distributors. Although the causes of these changes often lie outside a marketer’s control, effective planning can help anticipate many of them. A marketing plan lays a foundation for analyzing all aspects of marketing by demonstrating the importance of gathering reliable information to create an effective plan. The process of planning and developing a marketing plan provides a structure for a firm to brainstorm and implement its unique strengths. Marketing planning identifies the markets that a company can serve best, as well as the most appropriate mix of approaches to satisfy the customers in those markets.
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