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Advertisements are also considered an effective form of communication. Advertising is any "paid form of communication about an organization, product, service, or idea by an identiï¬ed sponsor", (Winer & Dahr, 2011). Schultz, (2005) states that advertising is an important component in a marketing and communications plan. One of the advantages of advertising includes the ability to send a controlled message to potential customers. In addition, advertising reaches a large number of potential consumers in a resourceful manner. Moreover, advertising provides different avenues for businesses to publicize its images or symbols. PROVISION Healthcare Technologies will advertise the upgraded version of its patient image wand in medical and technical publications........

 

 

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