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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Marketing: Sporting Goods A marketing consultant was hired to visit a random sample of five sporting goods stores across the state of California. Each store was part of a large franchise of sporting goods stores. The consultant taught the managers of each store better ways to advertise and display their goods. The net sales for 1 month before and 1 month after the consultant’s visit were recorded as follows for each store (in thousands of dollars):
|
Store |
1 |
2 |
3 |
4 |
5 |
|
Before visit |
57.1 |
94.6 |
49.2 |
77.4 |
43.2 |
|
After visit |
63.5 |
101.8 |
57.8 |
81.2 |
41.9 |
Do the data indicate that the average net sales improved? (Use a = 0.05.)
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