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MCS,PHD Argosy University/ Phoniex University/ Nov-2005 - Oct-2011
Professor Phoniex University Oct-2001 - Nov-2016
a. Describe, in general terms, how to perform an RFM analysis.
b. Explain the characteristics of customers having the following RFM scores: {1 1 5}, {1 5 1}, {5 5 5}, {2 5 5}, {5 1 2}, {1 1 3}.
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