Maurice Tutor

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Category > Accounting Posted 25 Sep 2017 My Price 9.00

Men’s Clothing’s revenues

Contribution margin, decision making. Lurvey Men’s Clothing’s revenues and cost data for 2011 are as follows:

Revenues

    

$600,000

Cost of goods sold

    

Æ’300,000

Gross margin

    

300,000

Operating costs:

      

Salaries fixed

$170,000

    

Sales commissions (10% of sales)

60,000

    

Depreciation of equipment and fixtures

20,000

    

Store rent ($4,500 per month)

54,000

    

Other operating costs

45,000

349,000

  

Operating income (loss)

  

$(49,000)

  

Mr. Lurvey, the owner of the store, is unhappy with the operating results. An analysis of other operating costs reveals that it includes $30,000 variable costs, which vary with sales volume, and $15,000 (fixed) costs.

1. Compute the contribution margin of Lurvey Men’s Clothing.

2. Compute the contribution margin percentage.

3. Mr. Lurvey estimates that he can increase revenues by 15% by incurring additional advertising costs of $13,000. Calculate the impact of the additional advertising costs on operating income.

Answers

Maurice Tutor
(5)
Status NEW Posted 25 Sep 2017 03:09 PM My Price 9.00

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