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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
Market-Share and Market-Size Variances. Rhaden Company produces sweat-resistant headbands for joggers. Information pertaining to Rhaden’s operations for May 2011 follows:
| Â |
Actual |
Budget |
|
Units sold |
230,550 |
220,000 |
|
Sales revenue |
$3,412,140 |
$3,300,000 |
|
Variable cost ratio |
68% |
64% |
|
Market size in units |
4,350,000 |
4,400,000 |
1. Compute the sales volume variance for May 2011.
2. Compute the market-share and market-size variances for May 2011.
3. Comment on possible reasons for the variances you computed.
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