Maurice Tutor

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  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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  • Professor
    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 03 Oct 2017 My Price 5.00

Smarmy Sales, Inc.

3.    Smarmy Sales, Inc. (SSI), sells herbal remedies through its Web site and through phone reps. Over the past six years, SSI has started to depend more and more on its Web site to generate sales. The following table shows total sales, phone rep costs, and Web site costs for the last six years.

 

 

a.   (*) Calculate productivity for the the phone reps for each of the past six years. Interpret the results.

b.  (*) Calculate the productivity for the Web site for each of the past six years. Interpret the results.

c.   (**) Compare your results in Parts a and b. What are the limitations of these single-factor produc- tivity measures?

 

 

d.  (**) Now calculate a multifactor productivity score for each year, where the “input” is the total amount spent on both the phone reps and the Web site. Interpret the results. What can you conclude?

Answers

Maurice Tutor
(5)
Status NEW Posted 03 Oct 2017 08:10 PM My Price 5.00

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