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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
According to Cynthia Crossen (1994, p. 106): “It is a poller’s business to press for an opinion whether people have one or not. ‘Don’t knows’ are worthless to pollers, whose product is opinion, not ignorance. That’s why so many polls do not even offer a ‘don’t know’ alternative.”
a. Explain how this problem might lead to bias in a survey.
b. Which of the Seven Critical Components would bring this problem to light?
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