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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
19-45 TransferPricing; Decision MakingPhoenix Inc., a cellular communication company, has multiple divisions. Each division’s management is compensated based on the division’s operating income. Division A currently purchases cellular equipment from outside markets and uses it to produce communication systems. Division B produces similar cellular equipment that it sells to outside
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customers but not to division A at this time. Division A’s manager approaches division B’s manager with a proposal to buy the equipment from division B. If it produces the cellular equipment that division A desires, division B would incur variable manufacturing costs of $60 per unit.
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Sells 50,000 units of equipment to outside customers at $130 per unit.
Operating capacity is currently 80 percent; the division can operate at 100 percent. Variable manufacturing costs are $70 per unit.
Variable marketing costs are $8 per unit. Fixed manufacturing costs are $580,000.
|
Sales revenue Manufacturing costs: Cellular equipment |
80 |
 |
$320 |
|
Other materials |
10 |
 |  |
|
Fixed costs |
40 |
 |  |
|
Total manufacturing costs |
 |  |
130 |
|
Gross margin Marketing costs: Variable |
35 |
 |
190 |
|
Fixed |
15 |
 |  |
|
Total marketing costs |
 |  |
50 |
|
Operating income per unit |
 |  |
$140 |

Required
1. Division A wants to buy all 25,000 units from division B at $75 per unit. Should division B accept or reject the proposal? How would your answer differ if (a) Division A requires all 25,000 units in the order to be shipped by the same supplier, or (b) Division A would accept partial shipment from Division B?
2. What is the range of transfer prices over which the divisional managers might negotiate a final transfer price? Provide a rationale for the range you provide.
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