Maurice Tutor

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Category > Management Posted 11 Oct 2017 My Price 7.00

amount of money

Is the amount of money spent by companies on advertising a function of the total sales of the company? Show are sales income and advertising cost data for seven companies published by Advertising Age.

 

Advertising

Sales

Company

($ millions)

($ billions)

Wal-Mart

1,073

351.1

Procter & Gamble

4,898

68.2

AT&T

3,345

63.1

General Motors

3,296

207.3

Verizon

2,822

93.2

Ford Motor

2,577

160.1

Hewlett-Packard

829

91.7

Use the data to develop a regression line to predict the amount of advertising by sales. Compute seand r 2. Assuming α = .05, test the slope of the regression line. Comment on the strength of the regression model.

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Maurice Tutor
(5)
Status NEW Posted 11 Oct 2017 09:10 AM My Price 7.00

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