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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 431 Weeks Ago, 2 Days Ago |
| Questions Answered: | 66690 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. Why do marketers need to know that attribute processing is easier for consumers than brand processing?
2. How do appraisals and feelings as well as affective forecasting influence consumer decision making?
3. What three contextual elements affect consumer decision making?
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