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| Teaching Since: | May 2017 |
| Last Sign in: | 409 Weeks Ago |
| Questions Answered: | 66690 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. Why do marketers need to know that attribute processing is easier for consumers than brand processing?
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2. How do appraisals and feelings as well as affective forecasting influence consumer decision making?
3. What three contextual elements affect consumer decision making?
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