Maurice Tutor

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  • MCS,PHD
    Argosy University/ Phoniex University/
    Nov-2005 - Oct-2011

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    Phoniex University
    Oct-2001 - Nov-2016

Category > Management Posted 12 Oct 2017 My Price 3.00

switches brands

48.   Is someone who switches brands because of a nan- cial inducement less likely to remain loyal than someone who switches without inducement? Let p1 and p2 denote the true proportions of switchers to a certain brand with and without inducement, respec- tively, who subsequently make a repeat purchase. Test H0: p1 - p2 = 0 versus Ha: p1 - p2 0 using a = .01 and the following data:

 

m = 200        number of successes = 30

n = 600        number of successes = 180

 

(Similar data is given in Impact of Deals and Deal Retraction on Brand Switching,  J. Marketing, 1980: 62—70.)

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Maurice Tutor
(5)
Status NEW Posted 12 Oct 2017 11:10 AM My Price 3.00

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