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| Teaching Since: | May 2017 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. Explain how situational factors are likely to influence the degree of consistency between attitudes and behaviour.
2. Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behaviour and forget attitudes?
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