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Category > Management Posted 15 Oct 2017 My Price 6.00

total advertising budget

Problems 55–64 involve three or more variables. Solve them with the simplex method, Excel, or some other technology.

55.Advertising

The total advertising budget for a firm is $200,000. The following table gives the costs per ad package for each medium and the number of exposures per ad package (with all numbers in thousands).

 

Medium 1

Medium 2

Medium 3

cost/package

10

4

5

exposures/

      

package

3100

2000

2400

If the maximum numbers of medium 1, medium 2, and medium 3 packages that can be purchased are 18, 10, and 12, respectively, how many of each ad package should be purchased to maximize the number of ad exposures?

Answers

Maurice Tutor
(5)
Status NEW Posted 15 Oct 2017 09:10 PM My Price 6.00

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