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Elementary,Middle School,High School,College,University,PHD
| Teaching Since: | May 2017 |
| Last Sign in: | 398 Weeks Ago, 2 Days Ago |
| Questions Answered: | 66690 |
| Tutorials Posted: | 66688 |
MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
A stationary brand, "Rorito" is launching a new ball-point pen in the INR 10 category. This is their first launch in this segment to counter competition from other brands in the same segment. They have some notable advantages like better gripping, long lasting and a smooth tip. TG: 12-25 Year Old (M/F) Budget: 5-6 lacs Prepare a digital launch plan for this product for a 1 month duration to spread awareness and drive recall when buyers go to stationers to buy pens.
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