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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
The Baldonian shoe market is served by a monopoly firm. The demand for shoes in Baldonia is given by Q = 10 - P, where Q is millions of pairs of shoes (a right shoe and left shoe) per year, and P is the price of a pair of shoes. The marginal cost of making shoes is constant and equal to $2 per pair.
a) At what price would the Baldonian monopolist sell shoes? How many shoes are purchased?
b) Baldonian authorities have concluded that the shoe sellers monopoly power is not a good thing. Inspired by the U.S. government’s attempt several years ago to break Microsoft into two pieces, Baldonia creates two firms: one that sells right shoes and the other that sells left shoes. Let P1 be the price charged by the right-shoe producer and P2 be the price charged by the left-shoe producer. Of course, consumers still want to buy a pair of shoes (a right one and a left one), so the demand for pairs of shoes continues to be 10 - P1 - P2. If you think about it, this means that the right-shoe producer sells 10 - P1 - P2 right shoes, while the left-shoe producer sells 10 - P1 - P2 left shoes. Since the marginal cost of a pair of shoes is $2 per pair, the marginal cost of the right-shoe producer is $1 per shoe, and the marginal cost of the left-shoe producer is $1 per shoe.
i) Derive the reaction function of the right-shoe producer (P1 in terms of P2). Do the same for the left-shoe producer.
ii) What is the Bertrand equilibrium price of shoes? How many pairs of shoes are purchased?
iii) Has the breakup of the shoe monopolist improved consumer welfare?
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