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Kindly help me review this case study.Thank youCanyourunyourcompanyfromthepalmofyourhand?Perhapsnotentirely,butthereare manyfunctionstodaythatcanbeperformedusinganiPhone,iPad,BlackBerry,orothermobile handhelddevice.TheBlackBerryusedtobethefavoritemobilehandheldforbusinessbecauseit wasoptimizedfore-mailandmessaging,withstrongsecurityandtoolsforaccessinginternal corporatesystems.Nowthat’schanging.Companieslargeandsmallarestartingtodeploy Apple’siPhoneandiPadaswellasAndroidmobiledevicestoconductmoreoftheirwork.Theyare enhancingtheirsecuritysystemssothatmobileuserscanremotelyaccessingproprietary corporateresourceswithconfidence.Forsome,thesehandheldshavebecomeindispensible. EricJacksonisachampionkayakerwhospendshalfofeachyearfollowingcompetitionsand events throughout North America.He’s also president of Jackson Kayak,the leading whitewaterkayakmanufacturer.It’sessentialthatheparticipateinathleticevents,monitor industrytrendsinthefield,andmeetdirectlywithdealersandcustomers.Jackson’sstrong customerfocushashelpedthecompanyexpandsuccessfullyworldwide,withdistributorsonsix continents.WiththeiPhoneandiPad,Jacksonclaimshecanruntheentire120-person company from afar.Jackson’s Wi-Fi-equipped RV connects wirelessly to the company headquartersinSparta,Tennessee.WhenJackson’snotonWi-Fi,heuseshisiPad3Gcellular connection.TheiPadgiveshim instantaccesstohisentireoperation,sohecananalyze customerdata,refreshWebsitecontent,orapprovenew designs.Jackson’siPadincludes calendars,e-mail,contactmanagement,andthe abilityto create andeditdocuments, spreadsheets,andpresentations—allthetoolsthisexecutiveneedstocommunicatewiththe homeoffice,dealers,andcustomers.Backattheshop,Jackson Kayak’smanagersand employeesfindiPadandiPhoneequallyinvaluable.Inthefactory,ChiefOperationsOfficerJohn RatliffcancompareJacksonKayak’smanufacturingequipmentside-by-sidewithimagesof replacementpartsontheiPadtomakesurehe’sgettingthecorrectpieces.TheiPhoneandiPad havebecomesoindispensablethatthecompanyoutfitteditsentireworkforce,fromcustomer service,todesign,toqualitycontrol,withiPhones.ManyhaveiPadsaswell.Usinghandheldsto runthebusinessisnotlimitedtosmallcompanies.GeneralElectric(GE)isoneoftheworld’s largest companies,producing aircraft engines,locomotives and other transportation equipment,kitchen and laundry appliances,lighting,electric distribution and control equipment,generatorsandturbines,andmedicalimagingequipment.GEisalsoaleading provideroffinancialservices,aviation,cleanenergy,media,andhealthcaretechnology.This giantmultinationalwasanearlyadopterofmobiletechnology.GEemployeesusetheiriPadsto accesse-mail,contacts,documents,andelectronicpresentations.GE’sMobileCenterof ExcellencehasdevelopeddozensofiPhoneandiPadapplications,includingindustry-specific diagnosticandmonitoringtoolsandbusinessintelligencetoolsthathelpdecisionmakersfind patternsandtrendsinlargevolumesofdata.Thecompany’sTransformerMonitoringapphelps managegasturbineinventoryandelectronictransformersthroughouttheworld,withthe abilitytozoom infrom aglobalmaptoaspecifictransformerandreadallofthekey performanceindicators.APDSMovementPlannerletsservicepersonnelmonitorrailwaytracks andobtaindiagnosticinformationonlocomotives.Withoperationsin60countries,DowCorning offersmorethan7,000productsandservicesforconsumerandindustrialapplications,from adhesivestolubricants,deliveredasfluids,solids,gels,andpowders.TheRoambiVisualizerapp letsDowCorningexecutivesusetheiriPhonestoquicklyviewandanalyzereal-timedatafrom theircorecorporatesystem,includingsalesfigures,trends,andprojections.Itpresents managerswithsimple,intuitivedashboardsofcomplexdata.AccordingtoExecutiveVice PresidentandChiefFinancialOfficerDonSheets,in15secondshecangetasenseofwhether there’safinancialperformanceissueheneedstogetinvolvedwith.DowCorning’sAnalytics AppfortheiPhonemonitorsWebsitetrafficandonlinesalesforthecompany’sXIAMETERbrand ofstandardsiliconeproducts.AnalyticsAppinterfaceswithGoogleAnalytics.WhenDow CorningrollsoutXIAMETERWebsitesacrosstheglobe,executivescanmonitorwhatcontentis andisn’tbeingusedwhethertheyarehome,traveling,orattheoffice.SunbeltRentals,based inFortMill,SouthCarolina,isoneofthelargestequipmentrentalcompaniesintheUnited States,witha$2billioninventoryofrentalequipment.Morethan1,200companyemployees, includingsalesstaff,fieldpersonnel,andexecutives,areequippedwithiPhonestointeract withcontactsandstayabreastofcalendarevents.InadditiontousingiPhonesfore-mail, scheduling,andcontactmanagement,Sunbeltdeployedacustom applicationcalledMobile SalesPro,whichtiesmultiplesystemsanddatabasesintoasinglepackageforthesalesteam. This application connects the corporate point-ofsale system, inventory controland managementsystem,andenterprisesystem,whichintegratesdatafrom manydifferent businessfunctions.Usersareabletosharesalesquotesbasedonthemostup-to-date informationonrentalratesandequipmentavailability.Withthisapplication,Sunbelt’ssales teamcanrespondimmediatelytocustomerrequestswhiletheyareatajobsite. Questions 1.Whatkindsofapplicationsaredescribedhere?Whatbusinessfunctionsdotheysupport?How dotheyimproveoperationalefficiencyanddecisionmaking? 2.Identifytheproblemsthatbusinessesinthiscasestudysolvedbyusingmobiledigitaldevices. 3.Whatkindsofbusinessesaremostlikelytobenefitfromequippingtheiremployeeswith mobiledigitaldevicessuchasiPhonesandiPads? 4.OnecompanydeployingiPhoneshassaid:TheiPhoneisnotagamechanger,it’sanindustry changer.Itchangesthewaythatyoucaninteractwithyourcustomersandwithyoursuppliers. Discusstheimplicationsofthisstatement.

Attachments:

• 1512283490-MIS CASE STUDY 1.pdf