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| Teaching Since: | May 2017 |
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MCS,PHD
Argosy University/ Phoniex University/
Nov-2005 - Oct-2011
Professor
Phoniex University
Oct-2001 - Nov-2016
1. List the four major print media, and give an advantage and a disadvantage of each.
2. Which types of firms use radio, television, and the Internet?
3. Outline the main steps involved in developing an advertising campaign.
4. Why would a firm with its own advertising department use an ad agency?
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